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P&G's leading hair care brand urges women to 'Shine Strong' with fundraising effort.
June 18, 2014
By: Melissa Meisel
Pantene evolves its global Shine Strong campaign with the launch of the global Shine Strong Fund and a new thought-provoking video that tackles a common but unconscious behavior many women engage in everyday: over-apologizing. Pantene’s Shine Strong campaign first took shape in December 2013 following the worldwide success of a viral video titled “Labels,” originating from the Philippines, depicting gender labels in the workplace (more than 46MM YouTube views to date). Pantene’s latest video t...
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